Lucozade Sport has been designed to enhance the (Note: It may be necessary to add one or more accounts to the trial balance.). Competitive pricing. Welcome , we offer all our clients an individual approach and professional service Over time once the company is established in the market the company will gradually raise the price to make a healthy profit. a. 2018- Strikers FC Academy . This market report provides in-depth analysis and insight supported by a range of data. A vendor for Ford Motor Company received the following message from one of Ford's marketing managers: 'As we move forward during the 21st century, it is incumbent upon us to inform you that Ford is committed to building profitable customer relationships by creating environmentally better cars and getting them to market faster at lower costs.' To do so, the owners must ________ their marketing offering to give consumers more value than the services offered by competitors. often use dynamic pricing, which is why the cost of a flight will change depending on the date. In addition, traditional supermarkets face increasingly intense competition on several fronts, most notably value for the money and convenience. You can use high-low pricing to maintain sales as consumer demand waxes and wanes. Pricing strategies are designed to maximize both sales and profits. Suite 1100 \text{Unearned Service Revenue}&\text{1,200}\\ Strikers FC Academy is focused on football development for players in Ghana and across Africa. Marketing Mix Assignment - Lucozade and Red Bull, Report has highlighted the marketing mix tactics of Lucozade and Red Bull. Eventually, Lucozade was rebranded and repositioned as a beverage for active persons, with athletes becoming the primary target market. An examination of the ledger and journal reveals the following errors. This pricing strategy also works well when youre able to price your product or service similar to competitors, in addition to offering extra features, perks, or benefits that your competitors dont offer. A strategy focused on generating more sales from existing customers without changing a firm's products is ________. If you dont have a pricing strategy youre in trouble. WebExecutive Summary Report has highlighted the marketing mix tactics of Lucozade and Red Bull. A mission statement should motivate employees. The company now offers three plans that cost $9, $14, and $18. However, small businesses can use dynamic pricing in a simpler way by charging more for in-season products or during special events. Registered on the Mintel store? Sick children were the intended consumers for the initial product. WebThe beverage, Lucozade, was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system. Digital technologies and platforms are disrupting B2B sales models and forcing players to fundamentally rethink their pricing strategies. Arguably, loss leader pricing isnt as effective as it used to be thanks to smartphones. List the differences in handling various methods of payment. London, EC4V 5EX \text{Salaries and Wages Expense}&\text{3,400}\\ Sydney: +61 2 8315 2110 Emma Clifford In this context, consumers are exhibiting which type of trend? Freemium pricing is when businesses provide a basic version of their core offering for free to encourage people to use the product or service. Market reports provide appendices of data to support the research and insight produced. Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell. Lucozades prices vary depending on the seller etc. but a bottle of Lucozade varies between 1.50/2.50. Water Bottles cost around 10. First, it may allow you to make more money than the competition. For example, the watch brand Rolex uses a premium pricing model. Technology companies often employ this strategy for products like smartphones, computers, and video game consoles. And if you price them too low, youll make less money than you could. For example, , Unsurprisingly, premium pricing is most often used by luxury brands in the fashion and hospitality industries. Heres how it works: First, you would determine the total cost of producing and selling your product or service also known as the cost of goods sold (COGS). Selecting a pricing strategy can feel overwhelming at first. These features are necessary as marketing tools of a product. Just be careful not to join a race to the bottom this is when businesses keep undercutting each other in an attempt to win more business but inadvertently drive down profits for everyone. Both the brands provide core and actual benefits and have, developed different brand personalities. It works by anchoring the price high and then offering a lower price to make the price seem like a good deal. "The $8.7 billion tea market continues to grow at a slow rate driven by smaller RTD brands and trendy kombucha. There are so many pricing models to choose from, too which one is best for your business? Eventually, Lucozade was rebranded and repositioned as a beverage for active persons, with athletes becoming the primary target market. \end{array} A classic bundle pricing strategy example is when fast-food chains like, This strategy can help you to increase your. Both the companies, have adopted different pricing strategies, promotional strategies, product strategies. WebStrategy Agency: Ogilvy & Mather Author: Gerard Smith Lucozade: A Case History SYNOPSIS This paper describes how advertising was used to reposition a famous brand. Principles of Marketing Assignment Title: The 4Ps/Marketing Mix for Lucozade and Red Bull Page 2of 13 Executive Summary The primary objective of this report is to compare and contrast of two brands in relation to the effective application of marketing mix, which is also known as 4Ps (product, price, place, and promotion). Mintel Group Limited WebFigure 1: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021. used this new product pricing strategy when it entered the market at just $7.99. \end{array} Prepare a correct trial balance. Pure juice chips away at juice drinks in share and indicates the direction of premiumisation. CashAccountsReceivableSuppliesEquipmentAccountsPayableUnearnedServiceRevenueCommonStockRetainedEarningsServiceRevenueSalariesandWagesExpenseOfficeExpenseDebit$3,2318003,8001,2003,400940$13,371Credit$2,8702,6666,0003,0002,380$16,916. Pricing strategies are designed to maximize both sales and profits. Moreover, it has team of creative artist and accesses all media source to accomplish the goals. Cost-plus pricing. (Alcoholic husband/Drug abuser) 2) The counseling theory that you, - Consider and identify a valid area for research to support the strategic development of a business area. Products which support the immune system and gut heath would be particularly timely given the spotlight on these aspects of health. If the copywriter were able to prove this value upfront, it would be reasonable for them to charge thousands or even tens of thousands of dollars for the sales page. WebThe 5 most common pricing strategies. Changes in demographics in the nature of human populations mean changes in markets, true or false? Today's Price Lowest 1.25 Highest 1.70 1.70 Good to know 109 reviews from 3 shops 5 4 3 2 1 Whenever you see a store with a large discount section, youre witnessing the high-low pricing strategy in action. Consequently, they can offer very low prices to attract customers and poach customers from competitors. The effects Unsurprisingly, premium pricing is most often used by luxury brands in the fashion and hospitality industries. In relation to the this objective, this report has selected Lucozade Energy and Red, Bull brands to compare and contrast how effectively they apply the 4Ps of marketing. Value-based pricing is a pricing model defined by a simple fact of capitalist life: A product costs as much as people are willing to pay for it. Consumer research, product development, communication, distribution, pricing, and service are all most accurately described as core ________ activities. According to PYMNTS, You may want to consider incorporating a geographical pricing strategy if you, Pricing strategies are used to determine the optimal price for a product or service to, The Secret to Pricing Your Products in Ecommerce, How To Start Charging 10x More For Your Services, How to Start a Shopify Store: The Ultimate Guide for 2021, 9 Marketing Strategies That'll Level Up Your Ecommerce Store. Penetration pricing is most often used by large companies that have the resources to break even or even lose money for a period. Some cafs have reported that consumers are turning to the caf as a quasi-office. Depending on the situation, some clients may feel that paying for hours worked rewards inefficiency. This pricing strategy is most often used by freelancers, consultants, and other service-based businesses. These businesses will then make money from selling other products at higher costs. So, start by calculating your COGS. In relation to the this objective, this report has selected Lucozade Energy and Red Bull brands to compare and contrast how, effectively they apply the 4Ps of marketing. \text{Common Stock}&&\text{6,000}\\ WebIn relation to pricing, Lucozade uses economy pricing, while Red Bull employs premium pricing strategy. For example, you may want to combine cost-plus pricing with psychological pricing. \text{Accounts Receivable}&\text{\$\hspace{10pt}3,231}\\ Ultimately, the best pricing strategies in the world are still educated guesses. Dynamic pricing also known as demand pricing or surge pricing fluctuates with market demand. The market will enjoy a rapid rebound. Market offerings are limited to physical products, true or false? Loss leader pricing is when businesses sell many products for a very low price sometimes below the COGS to attract customers. I need to choose a topic or subject and submit it for approval, can i be assisted on topic choices on this question and how to put it as a proposal? Price Both the brands belong to energy drinks sector, that particularly claims to give an energy or stimulant boost to enhance physical performance, and/or support mental alertness (Mintel, 2017). Lucozade always make sure that their prices are the same as their Lucozade $4.8 million to support sub-brands An investment of 3.5 million pounds ($4.8 million) will also be placed to support sub-brands Lucozade Zero and Whenever you offer two or more products for a single price, youre using a bundle pricing model. NB. A company wants to practice effective positioning. For example, a florist could charge more for flowers during the week leading up to valentine's day. The company will then work to upsell users to a paid premium version of the product or service that provides more value. Project-based pricing is another strategy most often used by service-based businesses. "- John Owen,Associate Director The shrinking child population and the growing issue of childhood obesity in China is pressuring brands and companies to help parents with premiumised food and drink which accentuates naturalness, nutrient-dense, and functionality in weight management. Discuss the effects of pricing on the success of a company? Accounts Receivable was debited for $890 and Service Revenue was credited for$89. When deciding the price you should be : holistic strategic dynamic Acme Innovations Pty Ltd has modified the production processes of its widgets and gadgets in order to tap into the developing Eastern European market. Oberlo uses cookies to provide necessary site functionality and improve your experience. A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives. While the greater spotlight on health arising from the COVID-19 pandemic presents big opportunities for the market, the long-term shift towards working at home will curb impulse purchasing. WebLucozade 500ml Price Comparison 1.70 0.34 per 100ml 2 FOR 2.70 1.75 0.35 per 100ml The prices shown are available online and may not reflect in store. This pricing strategy takes into account many different variables. Hourly pricing is as simple as it gets all you need to do is set an hourly rate and charge for the hours worked. Water Bottles cost around 10. Chicago, IL 60606 but a bottle of Lucozade varies between 1.50/2.50. This stage of the Coca Cola Group's history is an example of ________. 2023 Copyright Mintel Group Limited. WebThe third section describes the main objectives behind pricing strategies. To be successful at marketing, companies must effectively turn marketing planning into ________. With the global economy reeling from the COVID-19 pandemic, the pressure on the property and casualty (P&C) insurers revenues is intensified. Which type of market buys goods and services to produce public services or to transfer them to others who need them? For example, the watch brand, Whenever you offer two or more products for a single price, youre using a bundle pricing model. 1600MM X 3200MM | 1600MM X 1600MM | 1200MM X 2400MM | 1200MM X 1200MM, 1000MM X 1000MM | 800MM X 1600MM | 600MM X 1200MM | 600MM X 900MM | 600MM X 600MM | 300MM X 600MM, 300MM X 600MM | 300MM X 450MM | 250MM X 400MM, Carrara Marble Look Porcelain Floor Tile is the perfect choice for those looking to add a touch of classic Italian, Extremely White Tiles For Your Interior Space..! \text{}&\underline{\underline{\$\hspace{5pt}\text{13,371}}}&\underline{\underline{\$\hspace{5pt}\text{16,916}}}\\ When you choose to make your prices more expensive than your competition, itll mean two things. 2023 | A2Z Pte.Ltd. 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A. Product is one marketing mix elements that aids in maintaining the market share. In this instance, you would work out your COGS, add a markup, and charge per project. The key to this pricing strategy is to make your freemium offer genuinely valuable. Instead of starting with a low price and increasing it over time, businesses sell products for a high price initially and then lower the price as the product loses market demand, relevance, or novelty. A common tactic is charm pricing when a price ends in 9, 99, or 95 to make it feel cheaper than it is. gained market share because of these tactics. Here are 15 types of pricing strategies that were going to explore in this article: The type of pricing strategy that you use will depend on a few factors. Read on to discover more details or take a look at all of our UK Drinks market research. A premium pricing strategy is exactly what it sounds like. Course Hero is not sponsored or endorsed by any college or university. When backed by purchasing power, wants become ________. Frequent flyer programs offered by airlines are an example of a ________. Lucozade is the original energy drink as well as the category driver. The sales of Lucozade Energy was 150 million in 2003 (Facebook, nd) and it went up to 229.3 million in 2004 and 253.3 million in 2005 (Nielsen, 2006). In 2010, Lucozade appears on the list of Top Britains 100 Biggest Brands, ranking the 9th (Nielsen, 2010). Cash received from a customer on account was debited for $570, and Accounts Receivable was credited for the same amount. Price- the price is very important because you need to get the right balance of making a profit and satisfying the customer needs for example if Lucozade were to put their prices up the customers may stop buying the product. WebLucozade critically be discussing the marketing strategy position and the marketing mix employed by LUCOZADE and the use of some principles. More can be done to harness the accelerated interest in functional benefits in the category, with 72% of category users and 14% of non-users agreeing that sports/energy drinks with added health benefits appeal to them. Creative strategy is appropriate and meets the requirements of USA sport energy drink industry market. To succeed, you gotta find that sweet spot and this process starts by selecting the right pricing strategy. This strategy is used by companies like Walmart, which created a brand associated with being a low-price leader. D. A mission statement should fit the market environment. Dynamic pricing like this isnt the most straightforward strategy, as it requires complex algorithms to be managed effectively. Tokyo: +81 (0)3 6228 6595. One way of increasing purchase is offering bundle deals of nuts and yogurt. The fourth section explains various pricing strategies whereas the next section discusses advantages and disadvantages of various pricing strategies. Geographic pricing is when businesses price products or services differently depending on where theyre sold. Exhibit 1. Final Thoughts: Get Strategic With Your Pricing, Whether youre a seasoned entrepreneur or a. , this guide will teach you about the most popular pricing strategies and how to use them. This pricing model works best in a saturated niche where consumers may choose one similar offer over another because of a slightly lower price. Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships, true or false? Meanwhile, long-beloved unhealthy food and drinks could still preserve their market share by incorporating superfoods As a growing market, the juice category is led by consumers health consciousness and driven by advanced manufacturing and transportation techniques. c. Educational. And while we can get a ton of stuff done during that time, it seems like we never have , There are so many print-on-demand companies to choose from what do you need to consider to choose the best one for yo. Associate Director Food and Drink Research UK. However, to do this, you need to thoroughly understand your target market and your competitors pricing. Task 3 - Presentation of Research Findings In this section of the portfolio you must prepare a report that presents all of your research findings. WebLucozade differentiate their product style, price ischeaper than Red Bull, which helps people to choose buying it Lucozade product, rather than Red Bull, they have very effective The idea is to set a high price to increase the perceived value of a product or service. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts. Because of increasing ________, Australians and New Zealanders will demand higher quality products, books, magazines, travel, personal computers and internet services. in all areas. 4 Playhouse Yard A new, more inclusive approach with softer and more widely relevant messages around energy are needed. For example, $100 NOW $75.. A pricing strategy is a method used to identify the optimum price for a product or service. In relation to pricing, Lucozade uses economy. All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A pricing strategy is a method used to identify the optimum price for a product or service. Chicago: +1 312 450 6004 Services were performed on account for a client for$890. This works because when people read from left to right, the number appears smaller. We groom talented players with the right technical, tactical and mental skills to enable them to compete as professional players at the highest level in football anywhere. This strategy can help you to increase your average order value (AOV) by cross-selling and upselling complementary products. The art and science of choosing target markets and building profitable relationships with them is called ________. WebMcCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997). Because your top competitors probably have a brilliant price strategy. Arguably, loss leader pricing isnt as effective as it used to be thanks to smartphones. This report uses marketing mix as a tool to analyse the marketing strategy used by Lucozade to understand how the company promote its products. After that, by analysising the market share and the performance, the brands position in competition is identified. Then, through comparing with Lucozades rival- Red Bull, strength and weakness are showed. Assignment Title: The 4Ps/Marketing Mix for Lucozade and Red, The primary objective of this report is to compare and contrast of two brands in relation to the, effective application of marketing mix, which is also known as 4Ps (product, price, place, and, promotion). Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. 1. 2.In your own opinion, what is the best pricing strategy for the hospitality and Tourism companies if they are, Task 2 Carry out the research using different research methodologies In this section of the portfolio you need to: Complete a review of different literature sources identifying those which are. All of the figures, graphs, and tables have been redacted. Consumer Lifestyle, Marketing & Promotion, The Future of Water, Sports and Energy Drinks: 2021, Patent insights: new directions in sports nutrition, UK Sports & Outdoor Fashion Market Report 2020, UK Attitudes towards Sports Nutrition Market Report 2020, Germany Sports Goods Retailing Market Report 2022, Attitudes Towards Gaming/Esports Thai Consumer 2022, US Sporting Goods Retail Market Report 2021, Sports Drinks in Japan (2021) Market Sizes, Sports Drinks in Brazil (2021) Market Sizes, The impact of COVID-19 on the sports and energy drinks market, Launch activity in 2020 and opportunities for 2021, Barriers for using sports and energy drinks, Factors prioritised when choosing sports and energy drinks, Consumer behaviours and attitudes towards sports and energy drinks, UK Sports and Energy Drinks market report, Impact of COVID-19 on sports and energy drinks, Figure 1: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021, Robust growth over 2017-19; sales dropped 9% in 2020, Figure 2: Total UK value sales of sports and energy drinks, 2016-26, Spotlight on health should support exercise, The rise in working at home poses challenges, The ageing population remains a major challenge to the market, Red Bull and Monster buck the volume decline in energy drinks; sharp declines across the board in sports drinks, Figure 3: Leading brands value sales in the UK retail energy drinks market, 2018/19-2020/21, High levels of innovation centring on exciting flavours and naturalness; brands up the ante on sustainability, Adspend on energy drinks significantly drops in 2020, Figure 4: Attitudes towards and usage of selected brands, 2021, Penetration of sports and energy drinks at 39% and 31% respectively, Figure 5: Frequency of drinking sports drinks, energy drinks and energy shots, 2021, Figure 6: Types of sports and energy drinks drunk, 2021, A need to expand relevancy of sports drinks to attract new users, Figure 7: Reasons for not drinking sports drinks, 2021, A softer energising proposition could expand appeal of energy drinks, Figure 8: Reasons for not drinking energy drinks, 2021, Huge potential remains around naturalness; notable demand for new flavours, Figure 9: Factors prioritised when choosing sports/energy drinks, 2021, A need to assuage concerns over impact on sleep; innovation in added health benefits and mental focus would be timely, Figure 10: Behaviours relating to sports and energy drinks, 2021, Formats designed to be diluted appeal to two fifths of drinkers; advertising for energy drinks is off-putting for many, Figure 11: Attitudes towards sports and energy drinks, 2021, Innovation in added health benefits and mental performance would be timely, A need to assuage concerns over impact on sleep, Big potential in formats designed to be diluted before use, A need to explore new and more inclusive advertising angles, Spotlight on health should support exercise and increase demand for better-for-you products, The rise in working at home poses threats and opportunities, Figure 12: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021, Figure 13: Market size for sports and energy drinks, 2016-2026, Lockdown and restrictions continue to hamper sales in 2021, Spotlight on health should support exercise; working at home poses challenges, Figure 14: Total UK value sales of sports and energy drinks, 2016-26, Figure 15: Total UK volume sales of sports and energy drinks, 2016-26, Figure 16: Key drivers affecting Mintels market forecast, 2015-2025 (prepared on 21 June 2021), Figure 17: Annual growth of sales of sports and energy drinks, by volume and value, 2008-12, COVID-19 hits sales of sports drinks the hardest, Figure 18: Total UK value and volume sales of sports and energy drinks, by segment, 2019-21, Energy drinks saw a more moderate decline in 2020, Physical activity levels had shown signs of improvement pre-COVID-19, Impressive sugar reduction achieved in response to Soft Drinks Industry Levy, Restrictions on volume promotions and ad ban confirmed, Delayed deposit return scheme penned for 2024 at the earliest, Impacts of Britains new trade relations will be limited for sports and energy drinks, A more inclusive message and added health benefits could help to attract older consumers, Figure 19: Trends in the age structure of the UK population, 2015-25, Red Bull and Monster buck the volume decline in energy drinks, Sharp declines across the board in sports drinks, Flavour innovation aims to peoples sense of adventure, Health and naturalness continue to be key NPD trends, Figure 20: Leading brands sales and shares in the UK retail energy drinks market, 2018/19-2020/21, Figure 21: Leading brands sales and shares in the UK retail sports drinks market, 2018/19-2020/21, Red Bull looks to watermelon and cactus fruit, Monster disrupts by taking inspiration from cocktails and nitro coffee, Figure 22: Selected launches of energy drinks featuring exciting flavours, 2021, Rockstar increases caffeine level in reformulated core drinks range, Purdeys rebrands and expands within the functional space, Figure 23: Purdeys rebrand and launch activity, 2021, Tenzing claims a first with its plant-based BCAA energy drink, Virtue launches Clean Energy drinks into supermarkets, Figure 24: Virtue Clean Energy Strawberry & Lime Flavoured Clean Energy Yerba Mate, UK, 2021, AG Barr launches Rubicon Raw Energy range, Lucozade targets the natural energy market, Healthy energy drink, Crave Drinks, launches in UK, Train Your Gut unveils worlds first probiotic sports drink, Grenade launches and expands Grenade Energy, Anti-energy drink Slow Cow Mind Cooler launched in UK after overseas success, Brands continue to look to alternative formats, Lucozade boosts the sustainability of its packaging, Figure 27: Total above-the line, online display and direct mail advertising expenditure on sports and energy drinks, 2019-june 2021, Lucozade Energy launches a 10 million Its On campaign, Raheem Sterling adorns new Lucozade Sport Always Believe drink, Lucozade Sport launches 2.5 million summer campaign in 2021, Tenzing unveils first national TV campaign, Boost Drinks launches Choose Now campaign, Rockstar launches Life is your Stage platform, Monster HydroSport announces partnership with England Rugby League, Grenade teams up with dance troupe Diversity, Figure 28: Attitudes towards and usage of selected brands, 2021, Figure 29: Key metrics for selected brands, 2021, Brand attitudes: Lucozade has a strong trusted, high quality and good value image, Brand personality: Red Bull, Lucozade and Monster score highly on the fun factor, Figure 31: Brand personality macro image, 2021, Lucozade seen as most refreshing, delicious and traditional, Figure 32: Brand personality micro image, 2021, Figure 33: User profile of Lucozade, 2021, Red Bull has the most fun image, but is also seen as the most overrated, Figure 34: User profile of Red Bull, 2021, Monster enjoys high brand satisfaction and frequent usage among its users, Figure 35: User profile of Monster Energy, 2021, Limited usage of Rockstar translates into a weak brand image, Figure 36: User profile of Rockstar, 2021, Huge potential remains around naturalness, Favourite flavour trumps a new flavour, but still notable demand for newness, Innovation in added health benefits and around mental focus would be timely, Formats designed to be diluted appeal to two fifths of drinkers, Advertising for energy drinks is off-putting for many, One in three adults make exercise a higher priority, Figure 38: Consumers who say doing exercise is a higher priority for them since the COVID-19 outbreak, by gender, 2021, Participation in exercise and frequency increases, however, a countertrend has also emerged, Figure 39: Exercise frequency, 2020 and 2021, COVID-19 forces people to get creative to keep fit, Figure 40: Taking part in more home workouts as a result of the COVID-19 outbreak, 2020, Public transport out; walking and cycling in, COVID-19 brings environment into further spotlight, Figure 41: Frequency of drinking sports drinks, energy drinks and energy shots, 2021, Overall usage is heavily skewed towards the younger generation, Figure 42: Overall usage of sports drinks, energy drinks and energy shots, by gender and age, 2021, Figure 43: Types of sports and energy drinks drunk, 2021, Figure 44: Reasons for not drinking sports drinks, 2021, Figure 45: Reasons for not drinking energy drinks, 2021, Flavoured energy waters could address concerns, Natural ingredients appeal to one in three, Spotlight plant ingredients to drive natural connotations, Figure 46: On-pack labelling on a multipack of Tenzing Natural Energy Drink, 2019, Figure 47: Factors prioritised when choosing sports/energy drinks, 2021, Figure 48: Behaviours relating to sports and energy drinks, 2021, Energy drinks brands can also move into the relaxation area, Figure 49: Launches of Driftwell and Soulboost brands, US, 2021, Innovation in added health benefits would be timely, Figure 50: Behaviours relating to sports and energy drinks, by usage of sports and energy drinks, 2021, A focus on mental performance offers big potential, Figure 51: Xite Nootropic Energy Drink, 2021, Scope to target the at-home exercise occasion, Figure 52: Science in Sports launch of the Turbo+ range for indoor training, 2021, Dilutable formats also offer potential around customisation, Figure 53: Attitudes towards sports and energy drinks, 2021, Figure 54: Attitudes towards sports and energy drinks, by usage of sports and energy drinks, 2021, Figure 55: UK value sales of sports and energy drinks, best- and worst-case forecast, 2021-26, Figure 56: UK volume sales of sports and energy drinks, best- and worst-case forecast, 2021-26.
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lucozade pricing strategy