You will use that information to get back to your sponsor with a winning proposal. Any accomplishments in racing you have achieved. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. This can include hospitality, stickers on a car, events etc. You need to think about why a business would spend money to sponsor you. Feel free to drop Racing Mentor a message on social media if you have any questions. How do I find companies to sponsor my race car? While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Contacting a sponsor is like contacting a potential employer. Are you looking at club racing as a stepping stone to Going Pro? This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. 68 11 Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. This means trying to figure out: Listen. By getting your name into the press, your message is spread further than your existing audience. 03. The heart of your proposal lies in what you have for them. Thank the letter reader for his or her time and include all of your contact information. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " How to Write a Sponsorship Proposal (Motorsports) - YouTube From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. The term influencer is relatively new, but the concept has been around for advertisers for a long time. She also has edited and produced online content for those publications. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. You still need to be able to eloquently put your case across in writing. What makes you different from any other person? Do not plead. but you surely wont be walking away with a heavier wallet. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. 4. Getting a response from your sponsor on your proposal is amazing news. From NASCAR, to Club Racing, to go-karting. Be consistent post regularly and stay on brand. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. We are a Military Team that runs in Michigan . This deck can help spark conversations that eventually lead to a sponsorship proposal. Specify the Event. You can use this to get an idea of a suitable industry or company. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Are your posts in line with the companys current message? The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Its a great thing to have but it will not help you secure sponsors on its own. 3. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Do you have a very popular online presence? Start by making a list of the businesses youd love to work with. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Thanks, Hopeless Tuner. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal You might be operating in a specific niche (see below for more details) or area. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. We work together, help each-other out, and do all we can to make sure well have a great race. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n There are so many businesses with sponsorship programmes. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Car Sponsorship - Wolfpack Racing - Sponsorship Opportunities Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Is your audience someone who will actually buy their product? Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Make sure you get the details for the decision-maker. Go in with no agenda, otherwise, itll come across as disingenuous. Here's the real key: This marketing deck isn't about you, it's about them. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. If you are looking for racing sponsorship proposals, you are at the right place. 10+ Automotive Sponsorship Proposal Samples 1. Sponsorships help defray these costs. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. The best way to learn about racing sponsorship is to read as much as you can about the subject. Do you have a very popular online presence? Gather the history of your racing career or racing team. race car sponsorship template Doc Template | pdfFiller The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. The sponsorship package underpins the agreement fire your organization and your sponsor. Consistency is all about keeping going. Team Racing Sponsorship Proposal Our desire . 5 0 obj One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Expand awareness of their product? How will the person opposite you stand to gain from the sponsorship? This will be key in making sure theyre happy throughout the year. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. It takes only a couple of minutes. . Treat your Race Team as a Business. Write down all important facts, such as the biographies of the racers and the team's success rate. 6 0 obj advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Itll be the basis for everything you post on social media, how you write race reports, and more. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Argument template relies upon theory and the author's experience teaching this talent. i !16QRs"ASTaq2B#$345CDbrt The racing team approaches a mid to high scale business organization asking them for sponsorship. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Why you do it. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. A short biography about you. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. industry, as well as actionable expert tips to help you stay ahead of the curve. Will they be seen as an innovator in their company if the sponsorship succeeds? Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Our packages range from $1,000 personal sponsors to premier. Using these pre-formatted samples will save a lot of your time and effort. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend Your true request is that you are asking to be part of the sponsor's sales team. $ 15K . Once youve got an idea of this, think about the features youll offer to help a business reach its goals. 25 Best Event Sponsorship Proposal Templates For 2022 How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. We believe auto racing sponsorship can offer a significant foundation from Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Edit your sponsorship agreement team online. NO! Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). And you can use it to find sponsors for your event through our Sponsor Finder tool. Steps. Racing is an expensive sport that requires investment and sponsorship. Select the submit format and acquire the legal papers template in your product. Agree 10.48% Racing cars is a very expensive pastime. And you're not alone. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. w$ 4iw*\xKLZwI[}K|=Q|>W`! In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Feel free to email jess@racingmentor.com. <> Take notes. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Race Car Sponsorship Proposal Template. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Sponsorship Proposal Template | Proposify [Free Trial] This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Sponsorship proposal for Alfie Gendall Racing in 2021. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. 78 0 obj <>stream Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. If you want to prove value to potential sponsors in road racing, you need to get creative Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. To make that happen, you need your initial reach-out to be as concise and to the point as possible. We would like to pick up sponsors for our US Legends race car. Click on the fillable fields and add the required data. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Race Car Sponsorship Agreement Template - sfiveband.com Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Making sure the right type of information is included though does matter. After all, they're after your event as much as you're after their sponsorship! However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Are you posting regularly? PDF Racing Sponsorship Proposal 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Drag Car Racing Sponsorship Proposal Powerpoint Presentation Slides This will help you catch the decision makers eye but dont forget just how important content is in all this. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. People love to talk about themselves so ask questions and chat about them. However, getting more followers on Instagram can be challenging, especially with so much competition out there. 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Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Though my experience was generally limited, I never saw ANY return from any of it. It is a document that seeks help from sponsors to help them with their racing careers. Its so much easier to close a sale with someone youve already built a rapport with. Everyone from the outside thinks that everyone racing cars has sponsors. Fast Feb is back but its looking a little different for 2023! The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. What assets of your property could potentially provide a good match for your sponsor's objectives? race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Generic sponsorship proposals have little chance of convincing would-be benefactors. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . This is a more simple document that tells your story. You do not need to include every cost. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Sponsorship Proposal - 61+ Examples, Format, Pdf | Examples You have to convince a potential sponsor that YOU are the person who will work for them. A motorsport proposal template wont be for everyone. Will you sponsor my race car? Figure out what you can offer to a potential sponsor. How invested will they be in the sponsorship's success. There are sponsorship opportunities wherever you turn but you need to think outside the box. Thank the letter reader for his or her time and include all of your contact information. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. Treat the race car sponsorship proposal as a business transaction. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. One of the first things a prospective sponsor will do is check out your social media accounts. You never know, something. Be sure to include a call-to-action so the decision-maker knows what you want them to . If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Dont just approach motorsport press for coverage. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. How to Get Racing Sponsors: 7 Steps (with Pictures) - wikiHow Life Many people think sponsorship is easy: Sponsorships are not charity. Do people regularly gravitate towards you for some reason or other? Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Assess whether what you can offer will help them reach their goals in a broad sense. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. If you have questions you think other race directors may know the answers to, or just want to chat about If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. All forms provided by US Legal Forms, the nations leading legal forms publisher. Get involved in relevant discussions around motorsport and your niche. Always be thinking of ways to reach new people. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. You might be getting involved in discussions on LinkedIn. How will your sponsor assess the sponsorship and whether it has been a success for them? Research the sponsor you are targeting. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Organize the proposal in sections. In exchange anyone who donates gets their name on the car for the event. It will be worth it. Not all benefits will be relevant to every business. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. startxref Even at the pro level, the work, luck, and talent required to make a career is astronomical. 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. First, provide a history of you and your racing team. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Race Car Sponsorship Proposal Template. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. These can include: Ok - so you have a good understanding of what you have to offer. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . In return, the racer gives the organization publicity and extras, such as personal appearances. Fast shipping, quality parts. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. How to Get a Motorsports Sponsorship| Little Power Shop There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. The cover page should include the details of the potential client and your details. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. What makes you stand out over other racing drivers. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things.
race car sponsorship proposal